We all have many experiences with marketing from the viewpoint of the consumer. In this course, we will take the perspective of the marketing decision-maker. You will learn that there is much more to marketing than you might have expected. From the textbook, assignments/homework, and our class discussions, you will learn about the decisions that marketers must make and tools/frameworks that will assist you in making those decisions effectively. By the end of the course, you should understand the complexity and challenges of making marketing decisions and designing effective marketing strategies. On the practical side, this new understanding of marketing should make each of you a more knowledgeable consumer.